Article
Marketing
There are a number of avenues for reaching customers online,
but perhaps one of the least expensive way is through article
marketing. There are a huge range of article sites that allow
you to submit articles to them for free. The most popular being
Ezine Articles and Go Articles.
If you have little experience with article marketing and SEO
it is usually a good idea to write article that target a long
tail phrase. For example you may be in the learn Spanish niche,
and may decide to write an article on the keyword phrase: learn
spanish online, which you would have a better chance of ranking
for than just the words: learn spanish OR spanish on its
own.
When writing any articles it is important to make sure that
you write the content for the reader and not for the search
engines. Some people are so focussed on getting their keyword
phrase in the article enough times that they end up writing an
article that reads really badly.
Articles have varying rules for how you are allowed to add
links in the articles and what this links can be. Some will let
you include affiliates link going directly to a merchant sales
offer but most do not.
It is also a good idea to build links that lead to your
articles, as this way your articles will rank higher in the
search engines and within the article directory itself, this
way you will get better results as far as driving traffic
goes.
Perhaps one of the best ways for article marketing is
joining blog networks, like Article Marketing Automation who
distribute you article to 1000's of websites that are within
their network. This way you can quickly build links and also
get a lot more exposure and henceforth traffic.
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