PayPerClick

Payperclick advertising was and still is by some, as the most revolutionary marketing tool of the modern era. This medium for reaching customers is highly effective if you know what you are doing, and a complete disaster if you don't.

A lot of people throw themselves into the deep end with PPC and end up making no money and losing a heap very quickly. From my experience the biggest mistake that people make is neglected to remain RELEVANT.

If you learn nothing else from this website please take this away: If you remain relevant along every link of the chain in your PPC marketing campaigns then you will do well.

What exactly to I mean by this? Well when you put an ad up on one of the major search engines such as Google or Yahoo, you need ot first tell the search engines what words you want to trigure your ad to be shown, then you need to have the ad written, and finally you need to send the customer to a webpage after they click.

Therefore if the keyword (the word that the visitor types in to the search engine) doesn't really match you ads copy you immediately have a relevancy issue. For example if you are sellling a product as say an affiliate marketer which helps people learn to play the guitar, then you may use the keyword "learn guitar". Now where people make the biggest mistakes is when they have a large keyword lists with words like "Flamence Guitar" "Spanish Guitar" also in there. However if you product isn't for flamenco guitar, but more for basic rythym guitar then your ad immediately loses its relevancy.

Things can get worse if the visitor decides to try you out and clicks you ad only to be taken to the site that doesn't teach falmenco guitar, and ofcourse is not what they are looking for.

To provide a solution make sure that you keep your adgroups very targeted by having only a few keywords trigure each ad and the page you send the visitor is relevant to the word they typed in.

Until next time,

Matt Carter

Resalexfactor.com

audio resale rights